Sunday, December 23, 2007

R.I.P. Santa's Beard

Photo by Chance Agrella
An interesting article about the makeover of Santa for the 21st Century. One change is shaving off some of his weight. Another suggested change is shaving off his beard.

In this article from the Telegraph, research is quoted regarding how people perceive those who sport a beard:

"Prof Wiseman discovered that beards have a huge effect on how people are seen. When compared with the clean-shaven, those sporting white beards are seen as less generous (by 28 per cent), cheerful (39 per cent) and caring (29 per cent).

"When it comes to the relationship between perceived personality and facial hair, beards matter - and the effects are mainly negative," says Prof Wiseman. Therefore, a shaven Santa "would be much better"."

The article and research brings up the following questions:

1- What do you think of a made-over Santa?
2- What do you think about the findings of the study regarding how people perceive those with facial hair?

Happy Holidays to you and yours!

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